Archive for category: IT Marketing Compliance

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IT Marketing Compliance combines effective IT marketing with regulatory compliance. It covers data protection (nDSG, GDPR), legally compliant lead generation, tracking, CRM usage, and governance in the marketing process. This ensures that growth, performance, and compliance go hand in hand in the technology sector.

IT Marketing and the nDSG - IT Marketing for IT and Software Companies in SwitzerlandJochen Maier, IT Marketing

IT Marketing and the nDSG

The new Swiss Data Protection Act (nDSG) has been in effect since September 2023. This has far-reaching consequences for IT companies that conduct marketing activities in Switzerland - from lead generation and email marketing to marketing automation. This article explains the most important requirements - and how nDSG compliance can build trust.