The marketing position has been vacant for months
Finding a marketing manager with a technical and strategic profile is hard. Meanwhile marketing stands still.
Interim Marketing Manager for IT and Software Companies: Temporary Marketing Leadership
Position vacant, marketing at a standstill? An experienced marketing manager from the IT Marketing team takes responsibility: instead of months of recruiting, without long-term commitment.
Request Interim CheckFree · no obligation · about 30 minutes
Sound familiar?
Interim marketing manager: when it is the right solution
The team is there, but without leadership
There are employees and agencies, but nobody steers goals, priorities and budget.
You need experience for a project
Launch, market entry or restructuring: you look for experience for a limited time, not a permanent position.
What you get with an interim marketing manager
Responsibility instead of advice: they work inside your company and steer what currently runs uncoordinated side by side.
Marketing leadership from day one
Goals, plan and priorities: your interim marketing manager takes responsibility and decisions.
Marketing and sales on one line
Shared definition of MQL and SQL, aligned content and regular pipeline meetings.
Team, agencies and tools led
Briefing, steering and quality assurance for everything that runs side by side today.
A clean handover to your successor
Processes, documentation and onboarding of the new marketing lead as soon as you have found them.
Interim marketing manager: why IT companies work with IT Marketing
An interim marketing manager has to understand immediately how IT companies sell. At IT Marketing, people work who have known exactly this environment for years.
- 150+customer websites built with WordPress, many connected to HubSpot
- 87+IT companies successfully positioned
- 25+years of experience in IT marketing
Marketing experience from the IT industry
Our employees know IT marketing from practice: strategy, demand generation, content and HubSpot.
A team in the background
You get not just one person but access to the know-how of a specialized team.
Fast, flexible, cleanly handed over
Deployment as needed and a clean handover as soon as your successor is in place.
How the interim marketing manager engagement works in three steps
From the conversation to running marketing leadership
We shape the engagement around your needs: scope, duration and start we discuss together.
Interim Check
We clarify tasks, goals and framework and check whether interim management fits your situation.
Engagement model and start
You receive a task profile and an engagement model with scope, duration and start date.
Leadership and handover
Your interim marketing manager steers marketing and ensures a clean handover at the end.
Interim marketing manager, permanent hire or agency project?
Which model fits depends on your situation. The comparison shows the differences.
| Criterion | Interim marketing manager | Permanent hire | Agency project |
|---|---|---|---|
| Start | Fast, without long recruiting | Recruiting often takes long | Fast, but only for defined tasks |
| Commitment | Limited in time, flexible in scope | Open-ended | Project-based |
| Responsibility | Leads team, plan and results | Leads team, plan and results | Delivers agreed services |
| Industry knowledge | Brought along from the IT industry | Has to be found or built | Depends on the agency |
| Suited for | Vacancy, restructuring, growth phase | Permanent core function | Clearly defined projects |
What an interim marketing manager for IT companies has to bring
The role sits at the intersection of strategy, technology and sales. We expect these skills:
- Technical foundation for software, cloud, infrastructure or your IT specialty
- Experience with marketing automation platforms such as HubSpot
- B2B content marketing: whitepapers, case studies, blog articles, email campaigns
- Account-based marketing and B2B lead generation
- Analytical thinking and KPI management: MQL, SQL, conversion rates
- Sales enablement and close collaboration with sales
Looking for the personal advice of Jochen Maier? You will find his personal offer at jochenmaier.com.
Interim calculator: be able to act before the position is filled
Set the time until the position is filled, the scope of the engagement and your assumptions. You see how much sooner your marketing is led again and what it costs per month.
Months earlier able to act5
Interim per month€6,928
Full-time position per month€10,417
With an interim marketing manager you can act 5 months earlier in this example. 2 days per week at a day rate of €800 cost about €6,928 per month, a full-time position with 25 % additional costs about €10,417 per month.
Example calculation with assumed values, not an offer. The day rate is an assumption, not our price. A start after about one month is assumed. We clarify terms in the Interim Check.
Your entry point
Interim Check
An online call of about 30 minutes, free and without obligation.
- We clarify whether an interim marketing manager makes sense for your situation.
- You receive a task profile: what the marketing lead should achieve in the first months.
- You learn which engagement models are possible, from scope and duration to start.
Free · no obligation · about 30 minutes
What customers say
Our outstanding industry expertise in the insurance sector forms the foundation for our innovative go-to-market strategy. From content creation to targeted campaigns and events, our entire presence in Germany, Austria, and Switzerland is professionally managed.
We receive comprehensive support – from developing our marketing strategy and go-to-market plans to their concrete implementation in online and content marketing, LinkedIn, and SEA with Google Ads.
Our in-depth domain expertise helps us target our end customers and partners effectively. As a result, we generate significantly more leads of measurably higher quality.
The consistent expansion of our market presence – from our go-to-market strategy to content and product marketing and online initiatives – is at the heart of our collaboration. Thanks to a first-rate network and in-depth knowledge of the customer communication management industry, we receive highly professional and results-oriented support that is tangibly advancing our position in the market.
The entire KnowledgeShare web platform was developed in just six weeks: From the initial screen design to the programming of multiple web pages, content creation, and final deployment, everything was completed in record time.
A deep understanding of our market issues ensures that we save a tremendous amount of time when working together and can operate in a highly goal-oriented manner. Their proactive support in content marketing and our joint efforts to expand into new customer segments are key drivers for us.
Significantly more and higher-quality leads while maintaining the same budget: The complete overhaul and regular fine-tuning of our Google Ads campaigns have delivered measurable results. This was based on an initial strategy workshop in which the unique selling points (USPs) of our solutions and our target customers were precisely identified.
IT-Marketing developed a modern and fresh design and implemented it to a very high standard: on the website, on social media, and at our events. A process that had previously been paper-based was completely digitized and linked to our customer database. To enable efficient data exchange, a secure, web-based collaboration platform was implemented in a private cloud.
Our brand’s visibility has increased dramatically: We now have a top-tier presence at all industry-relevant events and in key media outlets.
Frequently asked questions
What does an interim marketing manager do?
An interim marketing manager takes over marketing responsibility for a limited time: sets goals and priorities, leads team, agencies and tools, aligns with sales and delivers results down to the pipeline.
When is an interim marketing manager better than a permanent hire?
When the position is vacant and marketing cannot wait, when you need experience for a project such as a launch or market entry, or when you are facing a restructuring. For a permanent core function, a permanent hire makes more sense.
How does working with an interim marketing manager work?
In the Interim Check we clarify tasks, goals and framework. Then we define an engagement model with scope, duration and start. The interim marketing manager works within your processes and reports to management.
Who takes on the task at IT Marketing?
Experienced marketing managers from the IT Marketing team, with industry knowledge from the IT and software market.
How quickly can an interim marketing manager start?
Usually in weeks rather than months, because no long recruiting process is needed. We clarify the possible start and scope in the free Interim Check (about 30 minutes, non-binding).
What happens at the end of the engagement?
You receive a clean handover to your own team or the next leader: strategy, processes, metrics and documentation. The goal is marketing that keeps running without the interim manager.
Request your Interim Check now
The Interim Check is a free, no-obligation online call of about 30 minutes for IT and software companies in Germany, Austria and Switzerland. Afterwards you know whether an interim marketing manager suits you and what an engagement can look like.
What happens after your request
Interim Check
free, about 30 minutes
We clarify tasks, goals and framework for your temporary marketing leadership.
Engagement model & proposal
transparent, no obligation
You receive a task profile and an engagement model with scope, duration and start.
Engagement & handover
together and measurable
Your interim marketing manager steers marketing and ensures a clean handover.