Visitors, but no inquiries
The website is found, but there is only a contact form at the bottom. Anyone who is not ready to buy leaves again.
Demand Generation: B2B Lead Generation for IT and Software Companies
Visitors become inquiries, inquiries become conversations: a predictable pipeline with SEO, GEO, landing pages and lead qualification, without a permanent ad budget.
Request Pipeline CheckFree · no obligation · about 30 minutes
Sound familiar?
Demand generation: where IT companies usually get stuck
Inquiries, but no quality
Contacts arrive that do not fit, and sales loses time on leads without budget or need.
No overview of what works
Marketing counts clicks and downloads, sales counts deals. The connection down to the pipeline is missing.
What you get with demand generation
We build the pipeline between the first visit and the sales conversation, stage by stage and measurable.
Visibility with your decision-makers
Content and technology for SEO and GEO so that you are found in search engines and AI answers.
Conversion paths instead of just a contact form
Staged offers such as checklists, guides and Quick Checks for every phase of the decision.
Lead scoring: only sales-ready contacts to sales
A shared definition of MQL and SQL, scoring and nurturing with HubSpot.
Reporting down to the pipeline
You see which channels bring leads, SQLs and revenue, not just clicks.
Demand generation: why IT companies work with IT Marketing
Demand generation for IT companies means reaching decision-makers who only buy after weeks or months, and aligning marketing and sales on the same pipeline.
- 150+customer websites built with WordPress, many connected to HubSpot
- 87+IT companies successfully positioned
- 25+years of experience in IT marketing
Website, SEO and GEO from one source
Around 150 WordPress websites, many connected to HubSpot: we optimize the entire pipeline from visit to lead.
Metrics down to the pipeline
MQLs, SQLs and opportunities instead of clicks: we measure what counts for your sales team.
Industry knowledge instead of wasted reach
87+ positioned IT companies: we know which channels and messages work with IT decision-makers.
How demand generation works with us in three steps
Demand generation: from the gap to a predictable pipeline
We start where you lose the most leads today.
Pipeline Check
We review website, tracking and lead processing and show the biggest gap between traffic and SQL.
Build
Landing pages, offers, tracking, scoring and handover to sales go live, step by step.
Optimization
We measure, test and improve continuously so that every funnel stage gets better.
Lead potential calculator: what is in your website?
Set visitors and conversion rates and see how many leads, SQLs and new customers your website can bring per year. This shows at which stage the biggest lever sits.
Leads per month50
SQLs per month10
New customers per year12
With 2,500 visitors per month you get 50 leads and 10 SQLs per month, which is about 12 new customers per year. Improving the visitor-to-lead rate by just one percentage point changes the result noticeably.
Example calculation with assumed values, not a forecast or an offer. Your actual rates we clarify in the Pipeline Check.
Your entry point
Pipeline Check
An online call of about 30 minutes, free and without obligation.
- You see where your biggest gap lies between visit and SQL.
- You receive a prioritization of the measures with the biggest effect.
- Afterwards you know whether your website and tracking are ready for leads.
Free · no obligation · about 30 minutes
What customers say
Significantly more and higher-quality leads while maintaining the same budget: The complete overhaul and regular fine-tuning of our Google Ads campaigns have delivered measurable results. This was based on an initial strategy workshop in which the unique selling points (USPs) of our solutions and our target customers were precisely identified.
We receive comprehensive support – from developing our marketing strategy and go-to-market plans to their concrete implementation in online and content marketing, LinkedIn, and SEA with Google Ads.
Our in-depth domain expertise helps us target our end customers and partners effectively. As a result, we generate significantly more leads of measurably higher quality.
The consistent expansion of our market presence – from our go-to-market strategy to content and product marketing and online initiatives – is at the heart of our collaboration. Thanks to a first-rate network and in-depth knowledge of the customer communication management industry, we receive highly professional and results-oriented support that is tangibly advancing our position in the market.
The entire KnowledgeShare web platform was developed in just six weeks: From the initial screen design to the programming of multiple web pages, content creation, and final deployment, everything was completed in record time.
A deep understanding of our market issues ensures that we save a tremendous amount of time when working together and can operate in a highly goal-oriented manner. Their proactive support in content marketing and our joint efforts to expand into new customer segments are key drivers for us.
Our outstanding industry expertise in the insurance sector forms the foundation for our innovative go-to-market strategy. From content creation to targeted campaigns and events, our entire presence in Germany, Austria, and Switzerland is professionally managed.
IT-Marketing developed a modern and fresh design and implemented it to a very high standard: on the website, on social media, and at our events. A process that had previously been paper-based was completely digitized and linked to our customer database. To enable efficient data exchange, a secure, web-based collaboration platform was implemented in a private cloud.
Our brand’s visibility has increased dramatically: We now have a top-tier presence at all industry-relevant events and in key media outlets.
Frequently asked questions
What is the difference between demand generation and lead generation?
Demand generation creates awareness and interest among your target customers across the entire funnel. Lead generation captures the contact details of prospects who are ready for the next step. The two belong together: without demand there are no leads, without a lead process the demand fizzles out.
Do we need ads for demand generation?
Not necessarily. For complex IT solutions, inbound marketing with content, SEO and GEO often works more sustainably because the effect remains after publication. Ads can complement it if they fit your goal.
How quickly does demand generation show results?
First improvements in conversion and lead quality often show after a few weeks. A noticeable effect on the pipeline usually takes several months because content has to be found and prospects have to be developed.
How do you measure the success of demand generation?
We measure along the funnel: visitors, leads, MQL, SQL and opportunities. What counts is the contribution to the pipeline, not the number of clicks.
Which channels are part of demand generation?
Typical are SEO and GEO for visibility in search and AI answers, landing pages and content, email nurturing and lead scoring. Which channels take priority for you, we clarify in the free Pipeline Check.
How do you hand leads over to sales?
Through clear MQL and SQL criteria and lead scoring. Sales receives only contacts that match your target customer profile and have shown interest, and you see which channels lead to conversations.
Request your Pipeline Check now
The Pipeline Check is a free, no-obligation online call of about 30 minutes for IT and software companies in Germany, Austria and Switzerland. Afterwards you know where you lose leads and what the most sensible next step is.
What happens after your request
Pipeline Check
free, about 30 minutes
Together we review website, tracking and lead processing and show the biggest gap.
Concept & proposal
transparent, no obligation
You receive a proposal with goals, measures, timeline and effort.
Implementation & optimization
together and measurable
We build the lead path and keep improving it based on your metrics.