HubSpot Agency for IT Companies: From Implementation to Marketing Automation

As a HubSpot partner we turn your CRM into a lead machine: implemented cleanly, connected to your website and automated so that your sales team only gets sales-ready contacts.

Request HubSpot Check

Free · no obligation · about 30 minutes

Sound familiar?

Looking for a HubSpot agency? What usually lies behind it

A HubSpot account, but hardly any use

Forms land in the CRM, but scoring, nurturing and the handover to sales are missing. The license costs money, the value stays out.

Data chaos instead of a CRM

Contacts in Excel, Outlook and three tools. Nobody knows which record is right, and reports are not reliable.

Marketing automation nobody trusts

Workflows were built but never aligned with sales. The data is wrong, so nobody uses it.

What you get from a HubSpot agency

We take HubSpot to where it influences inquiries and revenue, and we do not leave your team alone with it.

HubSpot implementation with a target picture

Data model, lifecycle stages, MQL and SQL criteria and data transfer: set up for your sales process.

Marketing automation with HubSpot

Scoring, nurturing workflows and handover to sales, aligned with your team.

Website connected cleanly

WordPress, forms and tracking with consent: every inquiry lands in the CRM with source and pages visited.

Reporting, training and operations

Dashboards down to the pipeline and a team that can operate HubSpot on its own.

HubSpot partner: why IT companies work with IT Marketing

We are a HubSpot partner in the Solutions Partner Program and listed in the HubSpot partner directory, rated well by customers. You can read the reviews yourself.

HubSpot Solutions Partner Program

Website and HubSpot from one source

Around 150 customer websites with WordPress, a good number of them connected to HubSpot: we know both sides of the interface.

Industry knowledge instead of selling licenses

We start with your goals and processes, not license tiers. Founded by a former CMO of the IT industry.

Strategy and implementation from one source

From target customer profile and content to workflows and reporting, one team works without interfaces between agencies.

Marketing automation with HubSpot: the path in three steps

From starting point to a running system

We start with goals and processes and only then with technology. You will find details on process and cost in the article on HubSpot implementation.

  1. HubSpot Check

    We clarify goals, sales process and starting point and recommend the right entry.

  2. Implementation and connection

    We set up CRM, data model, website connection and tracking.

  3. Automation and operations

    Scoring, nurturing and reporting go live, and your team is trained.

HubSpot hubs at a glance: which hub for which goal?

HubSpot consists of several hubs built on a shared CRM. You do not have to use them all: a good HubSpot partner starts with the hub that supports your most important goal and expands later.

Common starting point

HubSpot Marketing Hub

Win and develop leads: forms, landing pages, email, workflows, lead scoring and reporting. The core of marketing automation.

HubSpot Sales Hub

Manage sales: pipeline, deals, tasks, sequences and quotes in one place, with all marketing information on the contact.

HubSpot Service Hub

Support customers: tickets, help desk, knowledge base and feedback so existing customers stay satisfied.

HubSpot Content Hub

Create and publish content: website pages, blog and landing pages, supported by AI features.

HubSpot Data Hub

Connect data and keep it clean: synchronization with other systems, data quality and automated data processes.

HubSpot Revenue Hub

Billing, payments and quote configuration (CPQ): the path from quote to paid invoice in one place.

HubSpot Agent Hub

Create and manage AI agents that take over recurring tasks in marketing, sales and service.

HubSpot changes the structure, names and feature scope of its hubs regularly. You will find the current status at HubSpot; which combination makes sense for you, we clarify in the HubSpot Check.

WordPress and HubSpot Marketing Hub: a strong team

  1. WordPressWebsite, content and forms
  2. HubSpot Marketing HubScores and nurtures the leads
  3. SalesReceives qualified leads

We implement exactly this combination regularly as a HubSpot agency. More on the website side: Lead Generation Website: Why B2B Software Sites Fail

Example: implement HubSpot alone or with an agency?

Enter effort, time and hourly rate and see what a HubSpot agency takes off your team's plate.

Internal effort

On your own160 hrs
With agency48 hrs

Time to launch

On your own20.0 weeks
With agency6.0 weeks
Internal hours saved112 hrs
Weeks faster14.0 weeks
Internal cost saved8,960 €

With 160 hours of total effort and 8 hours per week, your team saves about 112 hours with an agency and launches about 14.0 weeks earlier.

Example calculation with assumed values, not a forecast or an offer. Only internal effort is included; the agency’s costs are not included and are assessed individually in the HubSpot Check. The duration assumes the agency works in parallel and your team only contributes its share.

Your entry point

HubSpot Check

An online call of about 30 minutes, free and without obligation.

  • We look at your HubSpot account or your plans and clarify what you really need.
  • You receive a recommendation for hubs, scope and sequence, without license selling.
  • You know whether you can implement HubSpot on your own or need a partner.
Request HubSpot Check

Free · no obligation · about 30 minutes

What customers say

IT-Marketing developed a modern and fresh design and implemented it to a very high standard: on the website, on social media, and at our events. A process that had previously been paper-based was completely digitized and linked to our customer database. To enable efficient data exchange, a secure, web-based collaboration platform was implemented in a private cloud.

Udo BartelAuthorized Signatory

We receive comprehensive support – from developing our marketing strategy and go-to-market plans to their concrete implementation in online and content marketing, LinkedIn, and SEA with Google Ads.

Stefan GabrielHead of Digital Business

Our in-depth domain expertise helps us target our end customers and partners effectively. As a result, we generate significantly more leads of measurably higher quality.

Marcus EngerDirector Partner Management EMEA, Pitney Bowes

The consistent expansion of our market presence – from our go-to-market strategy to content and product marketing and online initiatives – is at the heart of our collaboration. Thanks to a first-rate network and in-depth knowledge of the customer communication management industry, we receive highly professional and results-oriented support that is tangibly advancing our position in the market.

Marco DrostCEO, SmartDocuments

The entire KnowledgeShare web platform was developed in just six weeks: From the initial screen design to the programming of multiple web pages, content creation, and final deployment, everything was completed in record time.

Tim PalmerChief Marketing Officer, Kodak Alaris

A deep understanding of our market issues ensures that we save a tremendous amount of time when working together and can operate in a highly goal-oriented manner. Their proactive support in content marketing and our joint efforts to expand into new customer segments are key drivers for us.

Andreas KlugCMO, ITyX Solutions AG

Significantly more and higher-quality leads while maintaining the same budget: The complete overhaul and regular fine-tuning of our Google Ads campaigns have delivered measurable results. This was based on an initial strategy workshop in which the unique selling points (USPs) of our solutions and our target customers were precisely identified.

Jörg ViolaManaging Director, ObjectCode GmbH

Our outstanding industry expertise in the insurance sector forms the foundation for our innovative go-to-market strategy. From content creation to targeted campaigns and events, our entire presence in Germany, Austria, and Switzerland is professionally managed.

Jette Børsting LundquistGlobal Marketing Director, TIA Technology

Our brand’s visibility has increased dramatically: We now have a top-tier presence at all industry-relevant events and in key media outlets.

Thomas SchneiderCEO, inovoo GmbH

Frequently asked questions

What does a HubSpot agency do?

A HubSpot agency plans and sets up HubSpot for your company: target picture and CRM setup, connection of website and forms, lead scoring, nurturing workflows, handover to sales, reporting and training. It also supports further development.

What does a HubSpot implementation by an agency cost?

That depends on your starting point: chosen hubs, amount and quality of data, integrations such as your WordPress website, scope of automation as well as training and support. In the HubSpot Check we clarify this and give a realistic assessment.

What distinguishes a HubSpot partner from an ordinary agency?

A HubSpot partner is listed in the HubSpot partner directory and specializes in the platform. Industry experience, customer reviews and a clear approach matter as well.

How do I connect my WordPress website to HubSpot?

Either WordPress forms are passed to HubSpot through an integration, or HubSpot forms are embedded directly in WordPress. Tracking comes on top, and in the EU it requires consent.

Is HubSpot worth it for a small IT company?

Often yes, if marketing and sales work together and leads are meant to be generated predictably. The right entry matters: start with the scope you will use and expand later.

How do I get started with a HubSpot agency?

In the free HubSpot Check (about 30 minutes, non-binding) we clarify your starting point, goals and scope. You then receive an honest assessment of where a sensible start begins, even if you already have a HubSpot account.

Request your HubSpot Check now

The HubSpot Check is a free, no-obligation online call of about 30 minutes for IT and software companies in Germany, Austria and Switzerland. Afterwards you know whether and where your HubSpot implementation should start.

What happens after your request

  1. HubSpot Check

    free, about 30 minutes

    We clarify goals, starting point and the right entry into HubSpot.

  2. Concept & proposal

    transparent, no obligation

    You receive a proposal with hubs, scope, timeline and effort.

  3. Implementation & operations

    together and measurable

    We implement HubSpot, connect your website and automate the lead processes.

Further information

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